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In this episode of the Top Dog Podcast, Jordan Craig, COO of Operation Kindness, shares her journey from working overnight shelter shifts to leading an organization impacting over 80,000 pets each year.

With over 15 years in animal welfare, Jordan highlights how growth, adaptability, and compassion shape effective leadership in a constantly evolving field.

Her journey started with persistence — and a willingness to take any opportunity.

“Pour yourself into any role that you’re given.”

One of the key takeaways from this episode is the importance of continuous learning and adapting. From pandemic shifts to evolving best practices, success in animal welfare depends on staying open to change.

“What was best practice before… is not the best practice now.”

Jordan also emphasizes the power of data-driven decisions. By tracking metrics and understanding trends, organizations can make smarter choices and ultimately save more lives.

“What gets measured… gets done.”

Beyond strategy, this episode highlights the importance of compassion — for both animals and people. Even in difficult moments, mindset and perspective shape how teams move forward.

“Your story is your reality.”

This message is especially important for Dooberteers, fosters, and volunteers. Every action — from fostering to community support — creates ripple effects that help more animals find safety and care.