Starting as an animal control officer, Sheryl quickly realized that traditional sheltering alone could never keep up with the need.
“You can never build a shelter big enough.”
That realization led to a new approach — focusing on accessible veterinary care, community programs, and keeping pets in their homes rather than bringing them into shelters.
With a background in corporate leadership, Sam built Furkids with a business mindset — focusing on sustainability, growth, and long-term impact for both animals and the community.
One of the biggest takeaways from this episode is the importance of treating animal welfare like a business while staying grounded in compassion and purpose.
Jackie’s story highlights how unexpected moments can lead to meaningful impact — including founding a rescue that has saved over 2,500 dogs and eventually stepping into leadership roles across the industry.
A key takeaway from this episode is the importance of mindset and leadership approach. Jackie emphasizes moving away from scarcity thinking and toward growth, experimentation, and community impact.
