Although the organization is still in its earliest stages, the Pet Food Consumer Rights Council already aims to make changes in the animal nutrition industry.
Daniel Sschulof, founder of KetoNatural Pet Foods and the PCRC, stated that,
“In the world of companion animal nutrition, the sources of funding are fewer.
Their team saw this crisis in the animal nutrition industry. Hence, they established a non-profit organization to fund research to improve products that would benefit our pets.
What Is the Pet Food Consumer Rights Council’s Mission?
In the pet food industry, most of the labels included in the products are used for marketing instead of informing pet owners what they are getting for their dogs. Manufacturers are only required to include the product’s brand name, nutritional adequacy, and species designation.
None of these can be used to understand the essential information pet owners should look for in a pet food product: its nutritional value.
With that said, the Pet Food Consumer Rights Council aims to fund more research to understand how to provide the best products that benefit animals.
“If you want to be a professional companion nutritional scientist, you have to take money from big pet food companies.”
Conflicts usually limit these studies by private organizations. Leaving them no chance to tackle topics that might harm their funding sources.
PCRC aspires to get enough funding to sponsor research related to animal nutrition without limitations. As with Daniel Schulof’s statement,
“If we somehow get our resources in a collective way behind a single organization, that organization would have the funding it would need to provide an alternative source of funding that wouldn’t have the same conflicts attached to it.”
Every Pet Owner Has A Voice
To prevent one organization from having the power to shift the narrative on its side, PCRC has a recurring membership that allows every pet owner to decide on the collective good. This rule allows members and pet owners to highlight the most critical issues in the pet food nutrition industry.
It also allows nutritional scientists to study the issues pet food consumers need to know. Even if they are bad for the industry. The funds PCRC will provide to many researchers can open new opportunities. Specifically, in improving the products we give to our pets.
“Annual agenda, who’s on the board of directors, and what projects we’re going to provide funding to is all stuff that members can get to decide what to vote on.”
According to Daniel, there is an upcoming milestone to pet food labeling. They would include the nutritional value of each product. This would allow pet owners to compare products and choose the best for their pets.
With the help of Pet Food Consumer Rights Council funding, we can expect to see more research aiming to improve the pet food nutrition industry that we have today.
If you want to join this cause, visit the Pet Food Consumer Rights Council website today and be a member.