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How To Promote Adoption For Harder-To-Place Dogs and Cats

(The featured image provides a helpful screenshot from the Doobert platform.)


Finding homes for senior pets, special needs animals, and long-stay companions can be challenging. However, with the right strategies and creative approaches, we can make a significant impact and promote adoption for these deserving pets.

In this blog, we will explore effective tips to increase visibility and connect with potential adopters for hard-to-place dogs and cats.

Craft Interesting and Eye-Catching Bios

The way we write about pets can build connections, so make your bios captivating. Whether it’s short and sweet, brutally honest, or heartfelt and compassionate, the bios play a crucial role in inspiring action. Check out free bio-writing resources or explore premium tools to create compelling pet profiles.

Stay Informed With Social Trends

Stay tuned to the latest social trends and find opportunities to promote your pets within the context of viral stories. From popular TV show reunions to trending TikTok challenges, these cultural moments can help you captivate new audiences and shine a spotlight on pets in need.

Create And Grow Partnerships

Forge partnerships with community organizations or local celebrities to amplify your message about building an event to promote adoption of animals and reach a broader audience. Collaborating with influential partners can significantly increase awareness and attract potential adopters for your long-stay pets.

Engage with Honesty and Humor

Use humor infused with brutal honesty to grab attention and share the unique challenges faced by your pets. This approach helps potential adopters understand the pet’s needs while creating a light-hearted connection. However, use this strategy judiciously to maintain its effectiveness.

Celebrate Individuality

Highlight the individuality of each pet and its unique qualities. Embrace their differences and showcase their personalities through creative marketing campaigns. Let their true selves shine and capture the hearts of potential adopters.

Make Adoption Events Special

Organize and promote adoption specials that include hard-to-place pets, creating a dedicated spotlight for them. Consider tying the event to fun or obscure holidays to generate excitement and attract potential adopters. These events provide an opportunity to find loving homes for pets who need it most.

Reach New Audiences Offline

Don’t limit your promotion efforts to online platforms. Explore offline avenues to connect with new audiences. Partner with local businesses, such as food delivery services, to expand your reach and engage with individuals who may not be aware of your organization or adoption opportunities.


Promoting adoption for hard-to-place dogs and cats requires creativity, persistence, and a multifaceted approach. By implementing these tips and strategies, we can increase visibility, challenge stereotypes, and ultimately find loving forever homes for these deserving pets. Together, let’s make a difference and ensure that no pet is left behind.


Create Captivating Animal Profiles That Shine With Doobert!

Start building animal profiles with Doobert today. Showcasing their personality has never been easier. Post videos, share eye-catching photos, add captions, and provide regular updates. Sign up today and take advantage of this Doobert feature for an easy adoption process!


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